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Prototyping & MVP: Idea Validation

Customer Development, pretotyping, 5 prototype types in 3 hours — validate hypotheses before investing in development

3-hour methodology workshop on business idea validation. 5 prototype types, Customer Development, pretotyping, AI tools overview, and real cases. Lean Canvas, MVP Canvas, Job Story templates. For accelerators, startups, and project tracks.

3
hours for the full workshop
42%
of startups fail due to no market need
5
prototype types in one framework
7
pretotyping methods to validate without code
🎯

5 prototype types + PoC vs MVP

Proof-of-Concept, Looks-Like, Works-Like, Rapid, Engineering — clear criteria for each type. When a mockup is enough, when you need a working product. Customer Development: 4 phases from Discovery to Company Building.

📋

Customer Development & Lean Startup

Build-Measure-Learn cycle, Product-Market Fit, innovation accounting (vanity metrics vs decision metrics). Lean Canvas and MVP Canvas — filled in during the workshop on your project.

🤖

AI tools overview for prototyping

Demonstration of capabilities: vibe-coding platforms (Lovable) vs IDE+agent (Cursor), low-code (n8n), out-of-box (Vercel, Supabase). We cover which tool fits which prototype type.

🧪

Pretotyping: 7 ways to test an idea before code

Mechanical Turk, Pinocchio, Fake Door, Wizard of Oz, Video, Landing Page, One Night Stand. Validate demand before writing a single line of code. Plus 10 pivot types by Eric Ries.

Why validate ideas before development

💸

42% of startups fail because there's no market

According to CB Insights, the top reason startups fail is a product nobody needs. The team spends 3–6 months developing without validating the idea. Yet pretotyping lets you test a hypothesis in days — before writing a single line of code.

🤷

Confusion: prototype, MVP, PoC, pretotype — what to build?

Managers confuse prototype (UX validation), MVP (market validation), PoC (technology validation), and pretotype (demand validation without a product). There are 5 prototype types and 7 pretotyping methods — each solves a different problem. Without this knowledge, teams build a full product when a Fake Door or Wizard of Oz would suffice.

AI tools changed prototyping — but knowing when to use which approach matters

Lovable, Cursor, Bolt, n8n — vibe-coding tools can produce a prototype in hours. But when do you need a working prototype, and when is a Fake Door enough? This workshop gives you the methodological framework: which validation approach to choose based on project stage, resources, and hypothesis type.

Why you need a prototyping and MVP methodology workshop

42% of startups shut down because the product turned out to be something nobody needed (CB Insights). Teams spend months on development without validating demand or value. Yet methods exist to test ideas in days or even hours — without writing a single line of code.

This workshop is about the methodology of rapid business idea validation: 5 prototype types (from Proof-of-Concept to Engineering Prototype), Customer Development (4 phases: Discovery, Validation, Creation, Building), 7 pretotyping methods (Mechanical Turk, Fake Door, Wizard of Oz, and more), the Build-Measure-Learn cycle, and innovation accounting. We demo AI prototyping tools so you understand the possibilities and know when to apply which approach.

Format: 3-hour workshop with hands-on template work. You fill in validation templates (Lean Canvas, MVP Canvas, Job Story), choose a pretotyping strategy for your project, and gain clear understanding of which prototype type you actually need. We analyze real cases — including honest lessons learned from our own projects.

What to expect

  • 5 prototype types — clear criteria: when PoC, when Looks-Like, when Works-Like
  • Customer Development — 4 CustDev phases, Product-Market Fit, innovation accounting
  • Pretotyping — 7 ways to validate demand without a product (Fake Door, Wizard of Oz, Mechanical Turk...)
  • AI tools demo — vibe-coding platforms (Lovable) vs IDE+agent (Cursor), low-code (n8n), out-of-box (Vercel, Supabase)
  • Vibe-research — synthetic personas for Customer Development, problem interviews with AI
  • Real cases — EnergyTrilemma (success: simulation game vibe-coded in 2 months) and EdUnitBot (a story of three failures: why design-first and documentation-first aren't luxuries but necessities)
  • 10 pivot types by Eric Ries — Zoom-in, Zoom-out, Customer Segment, Platform, Technology, and more
  • Filled validation templates and a testing strategy as output

Prototype, MVP, and PoC — what's the difference and what to build first

Managers often confuse three validation tools. A Proof-of-Concept (PoC) tests technical feasibility: "can this be built at all?" A prototype tests UX and user experience: "is this usable?" An MVP tests the market: "will people pay for this?" In the workshop we cover 5 prototype types (Looks-Like, Works-Like, Rapid, Engineering) and provide clear selection criteria — so you don't spend 3 months on an MVP when a one-day Fake Door would suffice.

How to validate a business idea without a development budget

Most ideas can be tested before writing a single line of code. The Fake Door method — create a page describing the product with a "Buy" button and measure conversion. Wizard of Oz — the user sees a working product, but a human handles tasks behind the interface. Mechanical Turk — automation is simulated manually. There are 7 pretotyping methods in total — each suited for a specific hypothesis type. In the workshop you choose the method for your project and build a validation plan.

Customer Development: how to know if the market needs your product

Customer Development is Steve Blank's methodology with 4 phases: Discovery (finding the problem), Validation (confirming demand), Creation (acquiring customers), and Building (scaling). Most startups get stuck at phase one because they can't conduct problem interviews and confuse opinions with evidence. In the workshop we cover how to formulate falsifiable hypotheses, which metrics distinguish vanity metrics from decision metrics (innovation accounting), and practice CustDev on your projects using Lean Canvas and Job Story.

Want to teach your team prototyping?

Who it's for

👨‍💼

Product & project managers

Challenge

I want to validate an idea, but development says «3 months and $20K». And I'm not sure the market even needs it

Solution

5 prototype types, pretotyping, Customer Development — you get a methodology for choosing the right validation approach for any idea

🚀

Entrepreneurs & founders

Challenge

I have 5 ideas but don't know which to test first or how to do it quickly

Solution

Lean Canvas + CustDev + pretotyping — a framework for prioritizing and validating hypotheses without a development budget

🎓

Faculty & accelerator leads

Challenge

Students don't understand the difference between an idea and a product. Project work turns into endless planning

Solution

Workshop as a course module: participants leave with filled validation templates and clarity on which prototype type their project needs

Vitaly Genarov

Vitaly Genarov

Trainer

Founder and CEO of EdUnit. HSE University graduate. Applies prototyping methodologies in EdTech product development: QuantaQuiz, EdUnit Bot, educational games. Speaker at education innovation conferences.

Workshop program

1

Theory: prototype vs MVP vs PoC

45 min

5 prototype types (PoC, Looks-Like, Works-Like, Rapid, Engineering). Customer Development: 4 phases, Product-Market Fit. Build-Measure-Learn cycle. Innovation accounting: vanity vs decision metrics. Fill in Lean Canvas for your project

2

Validation templates & pretotyping — practice

60 min

Lean Canvas, MVP Canvas, Job Story — fill in for your project. 7 pretotyping methods: Mechanical Turk, Fake Door, Wizard of Oz, and more. 10 pivot types by Eric Ries. Practice Customer Development: formulate hypotheses, choose a validation strategy, define success metrics

3

AI tools in prototyping

30 min

How AI tools fit into the validation methodology: vibe-coding platforms (Lovable) vs IDE+agent (Cursor), low-code (n8n), out-of-box (Vercel, Supabase). Vibe-research: synthetic personas for Customer Development. We cover which tool fits which prototype type and at which validation stage

4

Cases & lessons learned

30 min

EnergyTrilemma: how a team of 4 vibe-coded a simulation game in 2 months. EdUnitBot: a story of three failures — why every development role exists for a reason, why design-first and documentation-first matter

5

Feedback & next steps

15 min

Discuss validation strategy for each project: which prototype type to choose, what to validate next, how to measure, when to involve development. Tool recommendations

Pricing

Open Workshop

$55
≈ €51
  • 3 hours, group up to 15 people
  • 5 prototype types + pretotyping + Customer Development
  • AI tools demo for prototyping
  • Real cases and lessons learned from actual projects
  • Validation templates and recording after the workshop
Sign Up for Workshop

Corporate

from $450
≈ €414
  • 3–4 hours, up to 20 participants
  • Adapted to your company's projects
  • Participants leave with filled validation templates and a testing strategy
  • Next step recommendations for each project
Discuss Format

Prices are indicative. Final cost confirmed in contract.

FAQ

Do I need programming experience?
No, and this is not a programming workshop. It's a methodology workshop: Customer Development, pretotyping, prototype types, validation strategies. We demonstrate AI tools so you understand what's possible and when to apply them. No coding is required during the workshop.
What will I get as output?
Three deliverables: 1) filled validation templates (Lean Canvas, MVP Canvas, Job Story) for your project, 2) a validation strategy: understanding which prototype type or pretotyping method fits your idea, 3) a checklist of next steps with tool recommendations.
How is this different from a vibe-coding course?
A vibe-coding course teaches programming with AI (12 hours, portfolio of 2–3 projects). This workshop is about methodology: Customer Development, pretotyping, 5 prototype types, innovation accounting. We demo AI tools, but the focus is on business decisions and choosing a validation strategy.
Can it be run for a team?
Yes. Corporate format: workshop for 5–20 participants adapted to your domain. Participants work with validation templates on real company projects. Ideal for teams launching new products.
What should I bring?
A laptop with internet access. If you have a project idea — bring a description (even on a napkin). If not — we'll provide a practice project with templates.
Why 3 hours and not shorter?
3 hours is the minimum to cover theory (Customer Development, pretotyping, prototype types), AI tools demo, hands-on template work, and real case studies with lessons learned. In 2 hours we had to sacrifice depth — now each block gets the time it deserves.

Learn to validate ideas before investing the budget

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